Imagine it, put it on paper, and build it.

In Chapter 6, “Good Things Can Happen,” of his memoir The Ride of a Lifetime,  Robert Iger writes about the creative and technical brilliance of Disney’s imagineers.

Who are The Imagineers? They handle everything!

From Disney theme parks, resorts, attractions, cruise ships, real estate developments, live performances, light shows, and parades.

The details of a cast member’s costume, the architecture of the castles.

Disney imagineers are artists, engineers, architects, and technologists, with jobs unlike any other on planet Earth.

It takes an ability to see not only the big picture, but also the granular details, and consider how one affects the other.

The CEO of Disney likely uses lots of scrap paper and notebooks. Just think about all the things they have to do.

Planning a growth strategy with investors.

Working with Imagineers on the design of a giant new theme park attraction.

Discussing new security protocols for those theme park attractions.

Giving notes on the rough cut of a new Disney film.

ACTION POINT: Imagine it, put it on paper, and build it.